STANDOUT OR DIE

How to make your DIGITAL AGENCY more visible, desirable and valuable.​

Standout or die. That’s the stark choice often facing companies operating in highly competitive markets. The digital agency sector is no different. We live in extraordinary times. There is no place for ordinary agencies.
 
Whether you’ve recently started a digital marketing agency, or you’ve been in the industry for many years, it’s time to rethink what you’re doing. Demand for digital skills has never been higher but:
 
  • You operate in a saturated market. Competition is intense.
  • Your world is being disrupted by technology. The very same technology your business model is built on.
  • You’re critically reliant on the skill of your people. Retaining their loyalty has never been more difficult.
 
 
Published by Goldcrest International, STANDOUT or Die is a book that unpacks what it means – and what it takes – to become a STANDOUT digital marketing agency.
 
The 7-Step Standout Agency R.O.A.D.M.A.P. will show you how to make your digital agency more visible, desirable and valuable so that you can:
 
  • Attract better clients
  • Employ better people
  • Become more profitable
 
 
 
Your ability to SURVIVE depends on your ability to STANDOUT. Start now by reading this book.

Reviews of STANDOUT OR DIE

This book is for...

    • Owners-directors of digital marketing agencies between £500,000 and £1 million of annual gross profit.

 

    • They have more than 10 staff and have been trading for more than 3 years.

 

    • They don’t want to build the biggest agency in the world, but they do want to grow.

 

    • Unfortunately, their growth has stalled.

 

    • They’re unhappy. They’re struggling to win new business, recruit staff and stay motivated themselves.

 

Oh wait, that’s not you? Stay with me. Don’t go anywhere...

The book’s target audience is very specific. There’s good reason for this. If the above description doesn’t describe you, that’s OK. You can still get massive value from reading this book. If you’re remotely involved in marketing (NB: everybody in business is), you need a target audience. But you also need to understand that your target is not your market. Your target is the bullseye, your market is much wider. Many more people are able to get value from, or buy from you, than those that you specifically communicate with. If you target a very specific group of people it is inevitable that others will be pulled into your orbit. The same applies to this book.  

About the Author

Gareth Healey is an agency coach who has been there and done it.

He has over 25 years experience in the sector and for 15 years was the CEO and joint equity partner of his own £12.5M agency. Employing 175 people, and with offices in Leeds and London, Gareth’s business and was voted the Top Regional Advertising Agency in the UK by Campaign Magazine.

In 2017 Gareth exited his agency. Through his consultancy he now focuses on helping other agency owners maximise their potential, grow their businesses and realise their dreams. 

He has a BA(Hons.) in Business Studies with Marketing from De Montfort University and also holds the CIM Diploma. He is currently a visiting lecturer at Coventry University School of Marketing and Management.

He lives in Harrogate, North Yorkshire with his wife and teenage children. In his free time he likes to read, enjoys keeping fit and loves watching the beautiful game. STANDOUT OR DIE is his first book.

STANDOUT OR DIE wins USA Silver Medal

STANDOUT OR DIE scooped a Silver Medal at the prestigious Axiom Business Book Awards 2022.

Now in their 15th year, the Axiom Business Book Awards are the largest and most respected critical guidepost for business books in the United States.

These prestigious and competitive awards are presented in 23 business categories. This year’s winners include inventor Sir James Dyson and best-selling business author, John Warrillow.

Previous medalists include Nobel laureate Robert Shiller, former U.S. Secretary of State Condoleezza Rice, Pulitzer Prize winner Doris Kearns Goodwin, philanthropist and investor Ray Dalio.

A full list of this year’s winners can be viewed here.

Image of STANDOUT OR DIE book, certificate and silver medal

If you’re not getting referrals from your clients there are 3 reasons why:

1. You’re not delivering results for them.
2. You don’t have a close enough personal relationship.
3. You’re not asking them to refer you (everybody needs a bit of nudge).

Fix these!

#StandoutOrDie

STANDOUT agencies know that the quality of their people is the single biggest contributing factor to their agency’s success.

Hire the best people you can afford. Train them as well as you possibly can. Do everything you can to keep your brightest stars.

#StandoutOrDie

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