STANDOUT OR DIE
by Gareth Healey
How to make your DIGITAL AGENCY more visible, desirable and valuable.
Gareth's best-selling book on how to grow your agency
- You operate in a saturated market. Competition is intense.
- Your world is being disrupted by technology. The very same technology your business model is built on.
- You’re critically reliant on the skill of your people. Retaining their loyalty has never been more difficult.
- Attract better clients
- Employ better people
- Become more profitable
This Book Is For
- Owner-directors of digital marketing agencies between £400,000 and £1 million of annual gross profit.
- They have more than 10 staff and have been trading for more than 3 years.
- They don’t want to build the biggest agency in the world, but they do want to grow.
- Their growth has stalled.
- They’re unhappy. They’re struggling to win new business, recruit staff and stay motivated themselves.
Oh wait, that’s not you?
Stay with me. Don’t go anywhere…
The book’s target audience is very specific. There’s good reason for this. If the above description doesn’t describe you, that’s OK. You can still get massive value from reading this book.
If you’re remotely involved in marketing (NB: everybody in business is), you need a target audience. But you also need to understand that your target is not your market. Your target is the bullseye, your market is much wider.
Many more people are able to get value from, or buy from you, than those that you specifically communicate with. If you target a very specific group of people it is inevitable that others will be pulled into your orbit. The same applies to this book.
Kind Words About STANDOUT OR DIE
1. Lack of clarity = complacency.
2. Productising services is a game-changer.
Thank you to Gareth for taking the time to write something so useful, practical, and powerful.
Thank you to Gareth for taking the time to write something so useful, practical, and powerful.
STANDOUT OR DIE wins USA award
STANDOUT OR DIE scooped a Silver Medal at the prestigious Axiom Business Book Awards 2022.
The Axiom Business Book Awards are the largest and most respected critical guidepost for business books in the United States.
These prestigious and competitive awards are presented in 23 business categories. This year’s winners include inventor Sir James Dyson and best-selling business author, John Warrillow.
Previous medalists include Nobel laureate Robert Shiller, former U.S. Secretary of State Condoleezza Rice, Pulitzer Prize winner Doris Kearns Goodwin, philanthropist and investor Ray Dallo.
A full list of the winners can be viewed here.
About The Author
Gareth Healey is an agency advisor who has been there and done it.
He has over 25 years experience in the sector and for 15 years was the CEO and joint equity partner of his own £12.5M agency. Employing 175 people, and with offices in Leeds and London.
In 2017 Gareth exited his agency. Through his consultancy he now focuses on helping other agency owners maximise their potential, grow their businesses and realise their dreams.
He has a BA(Hons.) in Business Studies with Marketing from De Montfort University and also holds the CIM Diploma.
He lives in Harrogate, North Yorkshire, UK, with his wife, daughter and son. STANDOUT OR DIE is his first book.
Want to put the book into action?
“STANDOUT or Die” lays out the thinking. But if you’re ready to translate insight into implementation, explore the free tools and frameworks I’ve created to help agency owners move forward with focus.