How to become a niche agency – PART 6
Finish with WHY This is the penultimate post in my series on how to find your agency niche. The last 3 articles have focussed on refining your target audience (WHO), communicating the value you deliver (WHAT) and using your approach to differentiate your offer (HOW). In this piece, I’m going to look at the core […]
How to become a niche agency – PART 5
The importance of HOW In my previous articles on becoming a niche agency, I firstly looked at refining WHO your target audience is. I then urged you to define WHAT value you deliver for them N.B. not what services you perform, the VALUE your audience actually receives from your services. Benefits not features. In this piece, […]
How to become a niche agency – PART 4
First WHO now WHAT In my previous articles on how to become a niche agency, I outlined the benefits of a niche specialism. I also detailed what I look for in a Value Proposition. In my last piece, I explained how I start to guide the articulation of a Value Proposition. I encourage my clients […]
How to become a niche agency – PART 3
WHO not WHY… In my previous articles on how to become a niche agency, I outlined the benefits of a niche positioning. I also explained what I see as the differences between a Value Proposition and a Positioning Statement. Here in PART 3 of this series, I’m going to start to unpack my approach to […]
How to become a niche agency – PART 2
The importance of niching My last article on niching was the first in a series. I had some great feedback on how to become a niche agency and hopefully, some of you are returning for Part 2. In case you missed it, find Part 1 here. As you can tell, I’m an advocate of agencies’ niching […]
How to become a niche agency
Why niche? I spend a lot of time with my clients discussing how they can become a niche agency i.e. an agency that is more targeted towards certain types of clients and/or offers fewer services. There has always been a lot of discussion about the benefits of niching. With the amount of competition and disruption […]