STANDSTILL agency owners ABDICATE.
STANDOUT agency owners DELEGATE.
As your agency grows its vital that you extract yourself from the day to day responsibilities of client delivery. STANDSTILL agency owners understand this, but some fall into the trap of removing themselves from client contact completely.
STANDOUT agency owners retain relationships with their clients. They delegate the day to day work, but remain connected and involved with their customers.
Agencies are built on relationships. The people that “own” the business are not really the shareholders, they’re the people that own the client relationships.
Delegate the delivery, but don’t abdicate your responsibility for ensuring your clients are happy and have a direct line into you if they need it. It’s vital you maintain a personal relationship with the people you do business with.