STANDOUT agencies are bought for their BRAND

What would you want to see if you were buying your agency?

No.8 – You’d want to see a strong BRAND

The best agencies have strong brands that attract both clients and talent.

If you were buying a STANDOUT agency you’d want to see:

– A strong commercial brand with high awareness and engagement in their target client market.
– A reputation in particular specialism or area of expertise.
– A strong employer brand with a reputation and profile that makes them the preferred choice for talented people.
– Awards and demonstrable recognition from clients and peers

STANDOUT agency owners don’t think about selling their agency, they think about buying it. Stand back and ask yourself “would I buy my agency”?

If you still have some work to do in this area, at least now you know what you need to do and why it’s important.

Wondering what else a buyer would want to see? Stay tuned…

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