You’re not hired for good service, but you’re fired for bad service.
So many agencies market themselves using service as their core message.
”We’re great people”.
”We’ll be just like an extension of your team”.
”We love our clients!”
How many times have you seen lines like these on agency websites?
Service can’t be marketed, it has to be experienced. Good service generates loyalty and warm referrals, not cold leads.
If your entire value proposition is based on your service standards, you need to rethink it.
STANDSTILL agencies talk about great service to potential clients.
STANDOUT agencies deliver great service to existing clients.
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