I ran a creative agency for over 15 years but I’m afraid I’ve got some bad news…
Coming up with ideas and making them look good is not as attractive, distinctive or lucrative as it once was.
Creation is great, but it’s innovation that stimulates growth. Clients want agencies that can solve their problems and make THEM look good. Not just agencies that can have ideas and make their marketing look good.
Real innovation is about solving problems, not just having ideas.
STANDSTILL agencies are creative businesses
STANDOUT agencies are innovative businesses
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