If you run a marketing agency, there’s only one thing worse than working with a client that loses you money…
Working with a client and not KNOWING they’re losing you money.
Unprofitable work is a regular occurrence in agencies. Sadly, so is agencies not knowing whether their clients are profitable or not.
If you don’t know if your work for individual clients is profitable or not then you should. If you don’t know, you can’t do anything about it.
Most agencies need to track time to assess if clients are profitable. Most agencies don’t like tracking time.
Whatever your situation, you must find a way of analysing the profitability of your work on a client by client basis.
STANDOUT agencies know if they have unprofitable clients…then do something about it.
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