#2 – The second factor in becoming a sales driven agency leads on nicely from the first. As I said yesterday, you must be driven by sales, but you also must be able translate that drive into action.
Activity is what drives sales.
You need to get out there and make things happen.
Sounds obvious right? Maybe so, but so many agency owners stop short of this.
When I’m talking about activity, I’m not necessarily talking about the dreaded cold calling or knocking on doors. Lead generation comes in many different forms and flavours, but what matters most is traction. Doing some activity to generate sales. Doing it well. Doing it consistently. And, crucially, doing a high volume of it.
Check out my previous post for factor #1 or look out for #3 tomorrow….
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