Whatever business you are in, to charge low prices and still make a profit you must have efficiency.
Sadly, efficiency is rarely a feature of creative businesses. Inefficiency is inherent in the creative process.
Therefore, it stands to reason that the more creative your business, the higher price you need to charge. Your prices need to cover the inefficiencies your agency will experience in delivering highly creative work.
STANDOUT creative agencies price in inefficiency, but minimise it wherever they can.
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