AGENCY MASTERY PROGRAMME
Build a smarter, stronger, more scaleable agency.
Become a smarter, stronger, more effective leader.
Most agencies don’t fail because of bad work – they stall because the founder runs out of bandwidth, direction, and clarity.
The Agency Growth Programme (AMP) is a complete course for ambitious agency owners who want to take control, increase profit, and scale sustainably – without losing their edge or burning themselves out.
Across eight high-impact workshops, you’ll learn how to master every lever of growth – from sales and financial control to team performance, differentiation, and technology adoption.
Each session blends strategy with practical implementation. You’ll leave with clear tools, templates, and a personalised plan that moves your agency from standstill to STANDOUT – one lever at a time.
WHO IS THE PROGRAMME FOR?
Owners of independent marketing, digital, and creative agencies typically between £400k and £3m turnover who want to:
- Build a business that runs without constant firefighting.
- Strengthen margins and financial visibility.
- Develop a leadership team capable of growth.
- Create a clear, differentiated market position.
- Embrace AI and systems to stay future-ready.
The 2026 AMP is only open to a maximum of
14 agency leaders.
Places will be allocated to qualifying candidates only.
THE FORMAT
8 x Workshop Sessions
- 8 x full-day, in-person workshops
- Delivered bi-monthly over 16 months.
- Central London location.
- Lunch and refreshments provided.
- Starts February 2026
- Each workshop focuses on one topic (see below).
- Mix of strategic discussion, practical exercises, and peer learning.
- Hosted by Gareth Healey and Alfie Wenegieme.
8 x Online Sessions
- 8 x upto 90 minute online sessions
- Delivered bi-monthly in between the workshops.
- Optional “drop in” format.
- Further questions on topics covered.
- Open forum for questions relating to running your agency.
- Access support from facilitators and peers
- Facilitated by Gareth Healey and Alfie WenegiemeD
YOUR PROGRAMME LEADERS
The Agency Mastery Programme is led by Gareth and Alfie – experienced agency leaders, consultants, and facilitators who’ve helped hundreds of agencies sharpen their strategy, structure, and profitability.
Both have delivered successful programmes with Agencynomics and co-hosted their own Agency Mastery Programme in 2025, earning a reputation for combining strategic clarity with practical, real-world insight.
Always evolving, never standing still – Gareth and Alfie are launching AMP Cohort 2 in 2026, a bigger, sharper, and more powerful version of the programme that raised the bar for agency development in 2025.
Their approach is hands-on, direct, and built on lived experience – guiding agency founders to move from reactive management to proactive, scalable leadership.
Gareth Healey
- Consultant Agency CEO
- Exited £12M Agency Owner
- 25+ Years Agency Experience
- Founder of Agents of Change
- Award winning author of STANDOUT or Die.
Alfie Wenegieme FCCA
- Consultant Agency CFO
- Ex Edelman and Weber Shandwick
- 15+ Years Agency Experience
- Founder of Profit Sprout Consultancy.
- Commercial Finance and Pricing Expert
PROGRAMME OVERVIEW
DAY 1 – AMBITION
Learn how to set a clear vision, shape a purposeful strategy, and align goals to it – driving sharper decisions, unlocking future opportunities such as M&A, and building long-term business value.
DAY 2 – NUMBERS
Master margins, cash, and KPIs to turn data into direction – create a business where decisions are clearer, performance is predictable, and profit is protected for long-term stability and growth.
DAY 3 – UNIQUENESS
Learn how to define your position, sharpen your proposition, and productise your expertise into scalable IP – strengthening authority, commanding premium fees, and building valuation, not just another agency.
DAY 4 – SALES & MARKETING
Discover how to build a reliable growth engine that consistently attracts and converts high-value clients creating predictable revenue, and reducing your agency’s reliance on referrals and founder-driven sales.
DAY 5 – DEVELOPMENT
Discover how to grow client value through smarter retention, upsell, and cross-sell strategies – turning trusted relationships into consistent, compounding growth and long-term profitability.
DAY 6 – TEAM
Learn how to build an ownership-led team that drives growth and creates a culture where the business evolves beyond day-to-day founder dependence freeing you to focus on strategy, scale, and long-term success.
DAY 7 – OPERATIONS
Learn how to embed streamlined systems, clear structures, and measurable processes that deliver consistency, drive utilisation, and scale profitably without dependency.
DAY 8 – TECHNOLOGY
Discover how to leverage technology and AI to streamline operations, boost efficiency, and scale profitably – building an agency that’s smarter, leaner, and ready for the future.
FLEXIBLE WAYS TO JOIN THE PROGRAMME
Same course. Two simple options to pay - choose what suits your business best.
FLEXIBLE PLAN
Pay Monthly By Credit Card-
✅ Spread the cost over 16 months
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✅ Simple, automatic card billing
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✅ Keep your cash flow flexible while you grow.
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✅ Total £5,584 + VAT
COMMITMENT PLAN
Pay In 2 Instalments-
✅ One payment now, one halfway through
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✅ Pay via Invoice / BACS
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✅ SAVE £585
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✅ Total £4,999 + VAT
WHAT DO PREVIOUS DELEGATES SAY?
The best bit is that it's a trusted space where agency owners can be open, share real challenges, and discuss systems and strategies for growth.
READY TO JOIN US?
Yes! - I want to join the programme.
Please reserve my place.
OR
I'm interested, but I have a question.
FREQUENTLY ASKED QUESTIONS
No. Our experience in running these courses tells us that the value is in the in-person live experience and learning from peers as well as the programme leaders. Gareth and Alfie like to give their full attention to those in the room and conducting a live meeting and streaming online at the same time makes this difficult. The decision to go “in-person only” was a difficult one, but it proved to be the right call in our first AMP group in 2025.
All sessions are recorded and presentation decks and tools distributed after the meeting to everybody on the programme. You might need to miss a meeting, you won’t miss any of the content.
We find central London the most accessible and flexible venue. We understand it’s not easy for everyone, but we have had people attend our London based courses from as far north as Elgin in Scotland, Dublin, Portugal and Romania.
We would love to bring future AMP programmes to Manchester, Leeds, Edinburgh or even further afield if the demand is there. You can join our waiting list here and ensure you are notified
The online sessions are entirely optional. You choose whether to attend or not.
We may be able to work with slightly smaller or larger businesses. Complete the contact form and lets chat!
Understand….maybe. Fill out the contact form and lets chat and understand your circumstances.
Most agency mastermind groups rely on peer sharing – which can be valuable, but inconsistent. You get opinions, not always direction.
The Agency Mastery Programme is different. It’s facilitator-led, combining expert guidance with structured learning and practical frameworks designed specifically for agency owners. You still gain the energy and ideas of a like-minded group, but within a focused, outcome-driven format that keeps you moving forward.