The Magic 40%: A Redefined Success Metric for Marketing Agencies
Why you could be making 20% net profit but still be classed as a STANDSTILL agency…
Net profitability, often benchmarked at 20%, is a frequently used success measure for agencies. Achieving this in todays market is no mean feat, but even those that do aren’t necessarily STANDOUT agencies.
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Agency Time Tracking: The Secret Weapon of STANDOUT Agencies
Tracking time in an agency often sparks resistance – but without it, you are running blind. The best agencies do not see time tracking as micromanagement; they see it as a tool for smarter decisions, better pricing, and healthier teams. When done right, it prevents burnout, boosts profitability, and eliminates guesswork. If your agency is still avoiding time tracking, you are leaving money – and efficiency – on the table. Learn how to implement it the right way and turn it into your agency’s secret weapon.
Don’t wait to cut headcount!
The process of downsizing a team is undoubtedly daunting and emotionally taxing, but it’s a critical measure to ensure the sustainability and resilience of the agency in turbulent times.
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There is a difference between willingness to pay and ability to pay.
It’s never been more crucial for agencies to qualify new business prospects. With tighter budgets and decision-making often met with hesitance, understanding a potential client’s financial comfort level has gained importance. But a key factor when qualifying leads is also understanding if a potential client can afford our services right now.
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You’re hard wired to be lazy, that’s why you need an advisor.
As a former agency owner and current advisor, I understand that implementing advice can be more challenging than formulating the right strategy.
Humans are inherently programmed to conserve energy. This trait was vital for survival during the early stages of human evolution. When food was rare, using less energy equated to a longer lifespan. Our brains are designed to find the easiest, least energy-intensive path to reach our goals. This behaviour is often misinterpreted as ‘laziness,’ but it’s actually a survival mechanism.
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Stopping the silent agency killer…
Some agencies are working a 4 day week…and they don’t even know it.
The 4 day week has been adopted by many companies in the last few years. Some of my agency clients are committed to it.
There are, however, many other agencies effectively doing a 4 day week, but their owners and employees are not seeing the benefit of it. Far from it.
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Got a question? Let’s talk.
If something here sparked an idea – or a challenge you’re wrestling with – let’s have a smarter conversation. I’d love to hear from you.