Aim to have your retainers cover your costs.
The cycle of winning and losing client business is a major contributing factor in becoming a STANDSTILL agency.
#StandoutOrDie
22/01/2024
Welcome to our insights library of articles, tools, and case studies designed to help independent marketing agency owners grow profitably. From sales strategy to operational efficiency, we cover what matters most to founders ready to scale.
The cycle of winning and losing client business is a major contributing factor in becoming a STANDSTILL agency.
#StandoutOrDie
Agency owners: who are your top 3 direct competitors?
#StandoutOrDie
If you’re serious about growth, you have to step back from the client work.
#StandoutOrDie
If you’ve read my book STANDOUT OR DIE, you’ll know I’m a big advocate of agencies niching down to a specific target market.
To be fair, I’m not alone, most agency advisors promote this strategy. The difference is I used it to grow my agency to £12.5M turnover and 175 people.
#StandoutOrDie
STANDOUT agencies have the edge on others when it comes to recruiting clients and people; they say “No” more than they say “Yes”.
#StandoutOrDie
When things are good? No problem.
Things are bad? Great. Motivation to change.
But you can get stuck in the middle, and when you do you’re a STANDSTILL agency.
#StandoutOrDie
Nothing grows an agency faster than a founder who is free from the day-to-day and focused on growing the business. Yet the day-to-day is a difficult trap to escape from.
#StandoutOrDie
STANDSTILL agencies don’t change.
STANDOUT agencies constantly change.
#StandoutOrDie
If you get into a pattern of doing the work and moving on. You get trapped in a delivery mindset. You convince yourself that your value is in your delivery…and your clients believe that too.
#StandoutOrDie