Welcome to our insights library of articles, tools, and case studies designed to help independent marketing agency owners grow profitably. From sales strategy to operational efficiency, we cover what matters most to founders ready to scale.
If you’ve worked with me, or read my book, you’ll know I am a big believer in specialisation i.e. doing a small amount of things really well, rather than being average – or worse – at a range of things.
#StandoutOrDie
It is perfectly acceptable to ask them to do more, try harder, be more proactive, be more flexible, be more productive etc.
#StandoutOrDie
The amount of activity you can find to do INSTEAD of getting out there and networking, pitching, publishing, speaking, or calling really is mind-blowing.
I’m not saying that refining your brand, developing your website etc is not valuable work of course. But it can be a very convenient excuse for just getting out there and making things happen.
#StandoutOrDie
Unprofitable work is a regular occurrence in agencies. Sadly, so is agencies not knowing whether their clients are profitable or not.
STANDOUT agencies know if they have unprofitable clients…then do something about it.
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The concept of the loss leader was developed by value based supermarkets. With thousands of regular repeat customers these businesses operate on low margins but high volume. The odd product sold at below cost price, doesn’t matter if a shopper fills their trolley with higher margin goods. It also reinforces their value perception and attracts new shoppers.
This is a completely different business model. Loss leaders of any type are unsuitable for agencies.
STANDOUT agencies don’t use “loss leaders”
#StandoutOrDie
Your monthly reminder that STANDOUT agencies are not banks or charities.
If clients owe you money they also owe you some respect.
If you have sent all the usual reminders and invoices still remain unpaid, you must stop work until you receive the money you are owed.
STANDSTILL agencies are creative businesses
STANDOUT agencies are innovative businesses
#StandoutOrDie
Always put yourself in the shoes of your employees, considering what they want rather than solely focusing on your own desires.
STANDSTILL agency owners think like entrepreneurs.
STANDOUT agency owners think like business owners.
#StandoutOrDie
STANDOUT agencies get regular referrals.
There are only 2 reasons why your agency doesn’t get new business from referrals:
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