Insights to Help You Grow a STANDOUT Agency

#8 – The eighth factor in my series of how to become a sales driven agency is going to blow your mind. You must turn down work.

#StandoutOrDie

#6 – The sixth factor in my series on becoming a sales driven agency is a hard one for some agency owners to accept. You must have a culture of commercial success, not artistry or perfectionism. 

#StandoutOrDie

#5 – The fifth factor in becoming sales driven agency is simple: you need a system.

If you want to generate a consistent pipeline of leads for your agency, you need a system that delivers them for you.

#StandoutOrDie

STANDOUT agencies have a culture of winning. What does that mean? It means they are driven to grow. They get a buzz from every new lead, every pitch, and every new client. The whole business is involved and engaged. As the saying goes, agency new business is everybody’s business.

#StandoutOrDie

#3 – The third factor in becoming a sales driven agency is once again founder related. The CEO/MD can’t be a practitioner.

#StandoutOrDie

#2 – The second factor in becoming a sales driven agency leads on nicely from the first. As I said yesterday, you must be driven by sales, but you also must be able translate that drive into action.

#StandoutOrDie

How to become a sales driven agency…

#1 – The first and most important factor is also the most obvious. The agency owner must themselves be driven by sales and not by the latest tech trend or creative work etc.

#StandoutOrDie

How many people are calling phone lines these days? Probably not many, but, a STANDOUT agency has 2 choices here:

Answer the damn phone in 3 rings, or make a stand. Cancel your phoneline, take it off your website, and tell people to drop you an email and you’ll get straight back to them.

#StandoutOrDie

I find it surprising that despite the spam, growing regulations, and tarnished reputation, many agencies I work with find email a very effective new business tool.

#StandoutOrDie