Insights to Help You Grow a STANDOUT Agency

STANDOUT creative agencies price in inefficiency, but minimise it wherever they can.

#StandoutOrDie

For most of us, the word conjures up the image of standing in hotel meeting rooms sipping lukewarm coffee making small talk with strangers.

Not my idea of fun, or a productive activity, yet networking is so important to agency new business lead generation. STANDOUT agency owners simply can’t avoid it completely.

#StandoutOrDie

STANDOUT agencies are built by STANDOUT people. Make sure you recruit them, support them, and nurture them. Don’t accept anything less.

#StandoutOrDie

5 things that make new clients unreasonable.

#StandoutOrDie

STANDSTILL agencies don’t want to swallow their pride.

STANDOUT agencies don’t want to miss an opportunity to reconnect and rekindle an old opportunity.

#StandoutOrDie

Your monthly reminder that STANDOUT agencies are not banks or charities.

If clients owe you money they also owe you some respect.

If you have sent all the usual reminders and invoices still remain unpaid, you must stop work until you receive the money you are owed.

I occasionally hear agency owners talking about stepping back from the day to day running of their business to focus on “other things”.

This always worries me. Whatever the motivation behind it, I rarely find the idea palatable. Agencies are not “set and forget” businesses. Far from it.

#StandoutOrDie

#10 – The tenth and final factor in my series of how to become a sales driven agency, is something agencies always seem to talk about, but often seem to forget to use. I’m talking, of course, about data.

#StandoutOrDie

#9 – The ninth factor in my series of how to become a sales driven agency is going to blow your mind. You must turn down work.

#StandoutOrDie