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Agency pitch decks. I’ve produced and presented hundreds of them. Over the past 6 years I’ve seen even more.
There is no right or wrong way to do a pitch deck. If only it were that simple. However, I do see agencies making the same mistake over and over again: Front loading the deck with loads of stuff about themselves rather than the brief/client.
#StandoutOrDie
Today I want to show some love for the STANDSTILL agencies. Yep, you read that right!
STANDSTILL agencies are the ones that are struggling or spreading themselves too thin. While I usually champion STANDOUT agencies, there’s a bit of Adrian, the STANDSTILL character from my book, in all of us. And that’s not necessarily a bad thing.
#StandoutOrDie
If somebody tells you something less than positive about you or your agency, take it for what it is, an opportunity to learn and improve. Don’t dwell on it or take it to heart, use it to improve how you operate.
STANDSTILL agency owners let negative feedback DEFINE them.
STANDOUT agency owners let negative feedback REFINE them.
#StandoutOrDie
My Account Director in my first agency taught me an immense amount. I will always be grateful to him.
One of the key learnings was borne out of his favourite phrase; “never assume”. In essence, always check things are happening, never assume they are. Never a day went by when I didn’t hear those words.
STANDOUT agency owners never assume. Assuming can easily make “an ASS out of U and ME”.
#StandoutOrDie
STANDOUT agency owners don’t think about selling their agency, they think about buying it.
If you want to grow your agency, don’t think like a seller, think like a buyer.
What would you want to see if you were buying your agency?
#StandoutOrDie
What would you want to see if you were buying your agency?
No.6 – You’d want to see INTELLECTUAL PROPERTY
#StandoutOrDie
What would you want to see if you were buying your agency?
No.10 – You’d want to see a business with strong ESG CREDENTIALS
#StandoutOrDie
What would you want to see if you were buying your agency?
No.9 – You’d want to see a BUSINESS DEVELOPMENT SYSTEM
#StandoutOrDie
What would you want to see if you were buying your agency?
No.8 – You’d want to see a strong BRAND
#StandoutOrDie