Insights to Help You Grow a STANDOUT Agency

STANDSTILL agencies sell services.

STANDOUT agencies tell stories.

#StandoutOrDie

If your entire value proposition is based on your service standards, you need to rethink it.

STANDSTILL agencies talk about great service to potential clients.

STANDOUT agencies deliver great service to existing clients.

#StandoutOrDie

STANDSTILL agencies SELL their clients time.

STANDOUT agencies SAVE their clients time.

Selling clients blocks of time at an hourly rate is not only a flawed business model, it’s a flawed proposition.
#StandoutOrDie

“If you can’t sleep, you can’t sell”.

#StandoutOrDie

If you run a marketing agency in 2023, you are not in the business of making clients happy – that’s a prerequisite not a result. Neither are you in the business of making bespoke websites, hugely complex apps, or highly creative marketing communications – not really.

You are in the business of making money.

#StandoutOrDie

STANDSTILL agencies are valued on past performance.

STANDOUT agencies are valued on future potential.

It’s not because they have a fixed budget. It’s not the economy or the market conditions. It’s not because others are cheaper. It’s definitely not because you are “too expensive”.

If a potential client cannot afford you it’s all YOUR fault.

#StandoutOrDie

There are currently around 5.5M business in the UK.

The majority of these are sole traders with no employees.

#StandoutOrDie

STANDSTILL agencies think “who do we want?”

STANDOUT agencies think “who are we for?”

Don’t think about what what a difference they could make to you. Think about what a difference you could make to them.

#StandoutOrDie